Head of Marketing – Peacock Salt – Ayr

  • Ayr

Peacock Salt

Eden Scott is delighted to be retained by Peacock Salt to appoint an experienced Head of Marketing.

Peacock Salt is a dynamic, family business that will celebrate its 150 year anniversary in 2024. This makes it the oldest salt company in the UK, and indeed one of the oldest in the world.

Peacock Salt is the largest distributor of salt products in the UK. With over 14,000 uses, salt is one of, if not the most diverse mineral on the planet and naturally as a large scale salt supplier Peacock Salt is both knowledgeable and nimble enough to source products that cover most of these uses.

Most of the company’s £30m turnover is generated through the sale of winter products, however the mid/long term goal is to grow new revenue streams in new verticals, such as food and agriculture. Product innovation is key to the future of this ever evolving business.

Peacock Salt will continue to build a sustainable and profitable company with integrity: making a positive impact on the people they work with and the world they live in. They strive to create a stable and nurturing environment to allow their staff to thrive.

The role of Head of Marketing is key to help the company grow current channels and pivot to sell into new markets. This role requires a proven track record of delivering marketing, brand and BD strategies in a FMCG environment. A keen focus on bringing the most relevant content and thought leadership to a brand through storytelling to enhance influence and reputation is required. An assertive “go-getter” with a “roll up their sleeves” attitude to work. Someone with an entrepreneurial mind-set who is not afraid to test new strategies is required.

Key Objectives

Strategic marketing assessments and analysis of current market sectors, potential growth sectors, key competitors, and general industry trends.

Develop and implement marketing and branding strategies to raise awareness of Peacock Salt in key verticals for numerous product lines

Oversee and develop marketing function

Identify scheduling, budget, and resource needs, including the development and management of an annual marketing budget

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, and industry trends in order to translate results into actionable insights

Content strategy: a focus on delivering compelling content to enhance brand trust and affinity, to ultimately generate leads

To support the company’s BD activities

Cross sell/upsell activities to increase spend per customer

Duties & Responsibilities

Lead the development of marketing plans working closely with the direct sales agents

Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations

Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest

Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Assist in delivering winning proposals

Qualifications & Experience

FMCG / Food manufacturing background ideally

SME background

Able to strategize and be hands on, creating own content etc.

Content strategy is key along with successful delivery of content


Strong people management and stakeholder management experience – able to influence and lead

B2B background

Must be energetic and driven to succeed. Resilient.

Application Process:

If you are interested in having an informal discussion to find out more please contact our retained consultant Alasdair Murray of Eden Scott directly.

To apply please send a copy of your CV to [email protected]

Please note all third party, direct and speculative applications / CVs will be forwarded to Eden Scott for consideration.

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To apply for this job please visit uk.whatjobs.com.

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